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Articles from the current issue
1Chairs for Africa210 soft design skills to put on your CV3Sidelong magazine4We want your work5Home Factories6Non-space in the urban habitat7Design is for life!8Innovation not a new thing 9The Melbourne Design Market Interview10So you studied Industrial Design11So you studied Industrial Design12Riding Waves: A scooter for Melbourne13Home Factories Interview14Pants Ranting #1
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Sidelong Random Magazine
Each random magazine is unique.  Click the button to download your random magazine as an A4 PDF.  For the best results print the magazine on one sheet of paper.
 
This is a random version of the magazine generated from the articles already released through Sidelong. Each issue has its' own number, random word and a unique combination of a selection of articles plus an image chosen at random from the articles.
Untitled Document
So you studied Industrial Design
Lauren Hogan
With Celina Clarke, Owner / Director, ISM Objects. One of fifteen graduates from Industrial Design RMIT class of 1988, Celina Clarke is now owner/director of the Australian lighting company ISM Objects. Along side Simon Christopher, another ID graduate, they started ISM in 1990 and now the company is a leader within the Australian and international furniture and lighting market.

Celina explains upon graduation it was the beginning of a recession; she was anxious to get a design job she began work at a packaging company, AMCOR. Due to her structural and AutoCAD design skills, Celina worked as a point of sale designer making cardboard units for instore product displays. After working there for 2 years she was retrenched. Then moving into a packaging consultant position with another company, from which she was retrenched also.

At this point Simon was working as
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We want your work
Rob Sidelong
Sidelong’s brief is democratic; it is based on contributions from emerging designers.  Anyone can contribute. We want to hear from you about your work, projects, writing, gossip, reviews,   rants and hearsay; anything that is interesting to you about design can be interesting to others and if it’s interesting to us at Sidelong (and a lot of stuff is) then we’ll publish it.  

So if you want to publish some writing, work, a profile, some of your work or you want to find out more about the magazine email sidelong@sidelines.net.au.
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Chairs for Africa
William Redondo-Brown
In a move reminiscent of ‘Live Aid’ and ‘Make Poverty History’ a group of high profile designers have announced their intention to organise a charity to benefit the people of Africa.  Through this action, the group of designers have decided to take on some of the responsibility that the under developed continent has in the fight against the entrenched poverty of many Africans.

“Design is a very powerful tool for changing the world, and we would like to be part of changing the lives of some of the poorest people in the world,” a spokesperson for the group said.   “Our group feels that through this project we can make a positive and lasting impact,” he continued.

The project, called Chairs for Africa, will mean that valuable ‘high design’ chairs will be sent to the most poverty ridden p
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Innovation not a new thing
Harvey Trumbonsky
Although it sounds very much like it, “innovation” is not a new thing. Innovation has been implemented in many other sectors globally prior to the term reaching the design community. Now that the term has reached the manufacturing sector, massive change is predicted.

“The important thing is that people are actually talking about innovation & that IS something new”, Richard Lauritz, the head of the business-design collaboration authority commented gleefully yesterday. “We hope that with all this talk, some action may actually follow, as is quite often the case, with the obvious exceptions being ‘world peace’, ‘making poverty history’ & the biggest white elephant of them all ‘sustainability’.”

BDCA foresees manufacturers foregoing their traditional tried & tested practices of d
sidelong.com.au/8
10 soft design skills to put on your CV
Rob Sidelong

Ok, so, you are starting to look for work as a designer and if you are not setting up your own practice then you will be working for someone else.  That means you will need your portfolio and a CV.  Your portfolio gives prospective employers information about your ‘core’ design skills, for example sketching and CAD, but what goes on your CV?

There are many other skills that you would have gained through your training that you can include on your CV and these are as important as your design skills.  These can be called ‘soft’ skills.  These skills give employers an idea about how you work and what other skills and attributes that you have beside design skills.   Soft skills are also transferable skills, because they are relevant in other fields, not only design.

Whereas your design skills are commu

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Randomesque

The Dennis issue.
Riding Waves: A scooter for Melbourne
Kim Levik and Ellys Ellys
We received a proposal to present a scooter to be developed for the Melbourne market that was to be produced in China.  We started researching scooters that were already on the market with the purpose of finding out who we wanted to our target audience to be.  After our research was completed we ended up with the target audience being young people in the age group 18 to 35.


The form and ergonomics of the scooter is taken from the natural movement of the wind and the way a wave forms out at sea.

The scooter is designed for the inner city “Kid” who needs a lot of storage space and is always on the hurry.  There is room under the seat to charge your iPod and space for your helmet.  The side bags are removable and can be used as a back pack; they also come in a variety of colours and shapes.

Ellys: Since this i

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Sidelong magazine
Rob Sidelong
So with this in mind the magazine will focus on designs, designers and design issues that aren’t well covered by current design magazines; such as the work of emerging designers, cross disciplinary work, design methodologies plus the critique and satire of design. The idea of the magazine is to open up ideas about what is design, what is happening in all areas of design (including the fringe areas of design) and who is doing what and where and how.

Sidelong’s brief is democratic; it is based on contributions from emerging designers.  Anyone can contribute. We want to hear from you about your work, projects, writing, gossip, reviews,   rants and hearsay; anything that is interesting to you about design can be interesting to others and if it’s interesting to us at Sidelong (and a lot of stuff is) then we’ll publish it.

If
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The Melbourne Design Market Interview
Rob Sidelong
With Bonnie So, Rowan Dinning, Aga Kozlowski and Nelson Chan.  A group of emerging designers in Melbourne have been taking a re-inventive, re-aligning and re-imaginative approach to secondhand wares and manufacturing offcuts, turning them into new products and pieces.

They then, with guidance of the Melbourne designer, Simone LeAmon, took it a step further; to the mayhem and clamouring crowd of the Melbourne Design Festival.  Sidelong was able catch up with Bonnie So, Rowan Dinning and Aga Kowalski and, sitting under the winter sun in Melbourne, ask them a few pointed questions about the experience and practicing as a designer.

Sidelong: With the products you have created, you are outside of the manufacturing process and you make the products yourself, how much work was involved in getting to the market?
Bonnie:  I made 66, which meant
sidelong.com.au/9
Home Factories
Rob Sidelong

Designer and factories go together.  Designers are into production and manufacturing and factories are where production and manufacturing happens.

Over the last 10 years we have seen major shifts in how manufacturing and mass production is conducted.  Globally we have seen shifts to China and India for mass production and locally, of interest to designers, we have seen the development of rapid prototyping/3D printing technology.

There are, of course, positive and negative effects due to these shifts, but a few of the issues that are interesting for me are the turnaround time for prototyping overseas and the suitability of overseas producers for small batch runs.  Locally, rapid prototyping is a great benefit to designers, it’s quick, good for complex items and can be used for small batch runs.  The costs can become prohibitive

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Home Factories Interview
Rob Sidelong
Scott Mitchell is a Melbourne artist and designer with an interest (amongst others) in the post-production modification (a.k.a. modding) of objects.  In 2006 he won the The Great MacMod Challenge (see www.macmod.com/content/ view/771/221/ ). 

In 2004 Scott started a project; an art work looking at the use of words and their context, part of the work was looking at the difference between the use of the words ‘stick’ and ‘log’ and how they are used.  To do this he was going to create a series of objects (sticks, logs) which would have the same shape but would be in different scales.  For the project he decided to investigate the building of a “home brew” CNC (Computer Numerical Control) machine devised and built by himself that could produce the p
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